by Susan Begeman Steiner
Networking is about meeting people you can do business with. The most common question asked at networking events is What Do You Do?
How you answer that question determines if you make a contact or simply get dismissed as another network bore. This may be your one chance with the person, so you want to make it count.
Here is a recipe for an enticing, sparkling response to this question that leaves them wanting more. You can "cook it up" differently each time, depending on what you think the person might want to hear.